Papyrus — Transparent Advertising on the Blockchain, Looking Out for the Little Guy

Andy Hauser
7 min readJan 2, 2018

(First published October 30, 2017 on

apyrus is another one of those very special and unique companies set to solve a huge problem in the digital space — advertisement.

They are going to be the unifying factor between consumers, publishers, and advertisers.
In all of modern history, these three parties have been in conflict with one another:

  • Consumers are constantly being exploited for their online activity, and ads targeting those specific data are everywhere and constantly up in your face.
    Who hasn’t searched for something in Google, say a brand new toaster, or liked a specific Facebook page only to be bombarded with extremely annoying ads tailored for that specific seach for WEEKS?
  • Advertisers waste up to 70% of their budgets on frauds and partnerships that lead nowhere, according to Papyrus.
    I could also imagine that many ads mistakenly end up in the wrong places (I’ve seen ads for cruise vacations on a video of a sinking cruise ship).
  • And publishers lose revenue due to plugins like AdBlock — a tool many consumers rightfully feel the need to utilize in order to search the Web without getting offers on penis enlargements and a new type of toaster YOU MUST HAVE (what’s up with the toasters?).

It’s an ancient and outdated never-ending cycle of unfortunate realities that weren’t meant to be so.
Ads are meant to help consumers find the stuff they want while bringing revenue to the publishers and advertisers in return — not force products down consumers’ throats with inefficient and intrusive algorithms that invade the users’ privacy.

Right now, the industry is somewhat of a hush hush and not something that most people involved in can be proud of.

Actually, the problem Papyrus is trying to solve reminds me of a clip from an old Bill Hicks show. He starts off by saying: “By the way, if anyone here is in advertisement or marketing… kill yourself.”

Well, there’s no reason to commit suicide just yet (sorry if this offends any non-dark humor readers), because Papyrus might have just invented the solution.

The New Advertising Model

Papurys’ model

With Papyrus, capable of processing billions of advertising events simultaneously, users volunteer which data is provided to the system by signing up with a profile on the platform that is open-source and governed by the token holders.

This way, the advertisement ecosystem only utilizes the information that YOU volunteered, while also cutting advertising costs in half for advertisers by providing them with more accurate data.

To put it in black and white, users will get a less intrusive experience online while businesses will experience increased revenue. WIN WIN!

Adblockers will become obsolete because everyone will be able to directly control what information is being used by the algorithm. Imagine that! No need for adblockers!

And Papyrus is not just a decentralized app or single-purpose service — Papyrus is a platform upon which developers can also create their own dApps (decentralized apps) and help create new applications for Papyrus.

…And on top of all this, verified participants in the Papyrus advertising ecosystem will even be able to earn tokens for completing different actions as well! Get paid for the data you provide.

I’ve attached this screenshot from Papyrus’ blog to help you really get a full picture of what Papyrus is.

Papyrus’ Advantages over Competing Projects

The Papyrus Team

As always, having a big team is paramount for a big dream.
And with a team of 19 experts and 11 advisors, I would certainly say that Papyrus has what it takes in terms of raw expertise and industry-specific knowledge.
Covering even half the team would be an article in itself, so let’s take a look at some of the most notable members:

Some of the team members

  • Alexander Shvets, Product Director
    Alexander was product director at Marilyn, a cross-channel performance
    management platform, for 5 years, providing advertising automatization for some of the largest
    advertisers and advertising agencies in Europe.
    Before that, Alexander was Development Team Lead at Aori, a system that automates the management of PPC (Pay Per Click) advertising in social networks.
    He has great experience in the advertising space and seems like the guy who can really propel Papyrus to the scale it needs to be.
  • Tanya Krishtopa, Product Manager
    Tanya has nearly 6 years of experience as Product Manager, having used her abilities for companies like FORMATTA,, and now, Papyrus.
    Prior to that, she was Regional Project Coordinator at Banca Intesa, a subsidiary bank of one of the top banking groups in the Eurozone.
    She got a Master’s Degree from Ruhr University Bochum in 2011.
  • George Odysseos, Business Development Manager
    “My experience and knowledge spans the spectrum of a company’s operations with particular relevance to finance and governance (Chartered Accountant / Finance Director), operational efficiency/business performance metrics (Operations Director) and commercial strategy (Commercial Director)” — Quote from his LinkedIn.
    George has also been EU Head of Publisher Development at Yahoo, CCO of YorMedia Solutions Limited, General Manager at Adloqi Limited, and Head of Publisher Development at Exponential Inc.
  • Nikolai Avramov, PR & Community Manager
    From what I can gather, Nikolai seemingly started his career as Front Office Manager at Arbat Nord Hotel and has since then worked as an Export Sales Intern at JSC Slotex, Business Consultant at Dell EMC, and Business Developer Manager at Appness before taking on the role as PR & Community manager at Papyrus Pte. Ltd.
    Having been a part of the Papyrus Telegram group for a few weeks, I can definitely tell that he’s been doing an excellent job of being active in the community and building a strong bond with its members.
  • Mike Costache, Strategy Advisor
    Mike is the founder of the Blockchain Investors Consortium (BIC) and has spent 20 years as an entrepreneur, investment banker, angel investor, and fundraiser among other things.
    He has countless achievements in the helping-startups-grow category, and Papyrus is fortunate to have him on their advisory board.
  • Jeremy Epstein, Marketing Advisor
    CEO at Never Stop Marketing with 20 years of international marketing experience in helping innovative technologies achieve mass adoption.
    His recent accomplishment consists of bringing Sprinklr, a $30 million company, to a $1.8 billion valuation in 4 years, and his clients include the likes of OpenBazaar, Storj, and DCorp.
  • Dmitry Lee, Technical Advisor
    Solution Architect, Software Engineer, and Group Manager at Netcracker, a company that offers mission-critical solutions to service providers around the globe.
    Dmitry also has a Master in Physics and Mathematics from the Moscow Institute of Physics and Technology from 2004.

The Papyrus Token & ICO

Papyrus main page

Papyrus is introducing two different tokens: the Papyrus Prototype Token and the Papyrus Permanent Token. Both are running on the Ethereum blockchain which means you SHOULD NOT send your coins from an exchange to buy Papyrus tokens.

The Papyrus Prototype Tokens (PRP) are what you get if you buy during the TGE1 (Token Generation Event round 1), which is running for the next 3 days. These are also the tokens that will run in the ecosystem prototype.

A hardcap of $5 million is set, and anything above this will be refunded.
Here’s a snapshot of how these funds will be allocated:


Papyrus Permanent Tokens (PPR) will be used in the final version of the ecosystem, and these are what you get when you participate in the TGE2.

“All payments, exchanges, incentives and fees on the Papyrus decentralized market for
digital advertising will require PPR. The total supply of PPR tokens will be limited to the
amount of tokens created during the initial PPR token sales,” thus creating an ever-increasing demand for these tokens as more and more advertisers and publishers sign up with Papyrus.

The PRP tokens from TGE1 will be converted into PPR tokens, with a cap of 1,000,000,000 (1 billion) PPR total. All PRP tokens will be exchanged to PPR tokens with a 1:24 PRP/PPR ratio.
Here’s the allocation for the TGE2:



When I first discovered Papyrus a few weeks ago, I was hesitant to invest. I had looked over their whitepaper which seemed solid, but it was very hard to find any social activity from them. I thought this was a little suspicious so I decided to stay away and see how they would go on.

This has since changed, of course, since I am now writing this review. Papyrus has created a very activity community very quickly, which definitely proves their marketing abilities to an extend which you would expect from an ICO in the advertisement space.

Papyrus does not really have any competition with such an elaborate vision and tech, so I would happily put my own money into this. First to market can indeed make or break a company, no matter how good the product is. Just look at Bitcoin.. a comparatively shitty coin compared to the hundres of coins that are cheaper, faster, and easier to use.

Well, Papyrus might just be the Bitcoin of advertising — so why not take a chance? That’s how I see it, at least.

Whitepaper here.
Facebook page here.

I am not your financial advisor.

Only invest what you can afford to lose!

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